{"id":29422,"date":"2021-04-26T11:00:00","date_gmt":"2021-04-26T11:00:00","guid":{"rendered":"https:\/\/technopolis-group.com\/?post_type=new&p=29422"},"modified":"2021-04-26T11:00:22","modified_gmt":"2021-04-26T11:00:22","slug":"meet-our-experts-cedric-hananel","status":"publish","type":"new","link":"https:\/\/technopolis-group.com\/sv\/new\/meet-our-experts-cedric-hananel\/","title":{"rendered":"Meet our experts: C\u00e9dric Hananel"},"content":{"rendered":"\n

C\u00e9dric Hananel is the founder and managing director of Arctik, the communications agency that joined Technopolis Group in early 2019. Arctik excels at communication projects with a focus on climate, entrepreneurship and innovation, as well as the circular economy.<\/strong><\/p>\n\n\n\n

Shared vision and ambition<\/strong><\/h4>\n\n\n\n

After more than eight years of working together on diverse projects, Arctik and Technopolis Group decided to join forces. \u201cIt\u2019s the perfect marriage of in-depth knowledge and creativity,\u201d C\u00e9dric believes. Technopolis Group now counts a team of experienced communications professionals among its ranks to make sure the insights we provide hit home with stakeholders and citizens. Arctik helps our policy specialists whether they are running an online campaign, writing a brochure for the general public or organising events. Working with Technopolis Group has presented Arctik more opportunities for interaction with the stakeholders and practitioners Technopolis Group often collaborates with. This has allowed our communications team to get a better feel for the needs of the professionals they are often targeting in their communications. <\/p>\n\n\n\n

Communicating\nfor impact<\/strong><\/h4>\n\n\n\n

Better communication of science, technology and innovation can more effectively drive social and environmental change. \u201cWe specialise in increasing information transfer and awareness that can trickle-down into decision-making at all levels,\u201d C\u00e9dric explains. \u201cOur team of communication experts and creatives design tailored campaigns. They translate complex research and policy into powerful messages and visuals.\u201d Arctik can translate niche content to broad audiences. It helps bridge knowledge gaps and fosters collaboration between disciplines.<\/p>\n\n\n\n

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Technopolis Group and Arctik are the perfect marriage of in-depth knowledge and creativity!<\/p>C\u00e9dric Hananel, founder and director of Arctik<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n\n

A winning\nformula<\/strong><\/h4>\n\n\n\n

Technopolis Group is all about evidence, but Arctik also knows that facts do not always change minds. While our communication is always facts-based, it translates knowledge into engaging content and events that inspire. We rely on storytelling techniques, behavioural change insights and experience-based concepts to make an impact. <\/p>\n\n\n\n

C\u00e9dric especially enjoyed a project for the EU Ecolabel, \u201cwe knew that just raising awareness of the label wouldn\u2019t change consumer behaviour\u201d, he says.  \u201cSo, we came up with the EU Ecolabel Showroom. This was a space where visitors could discover EU Ecolabel products in a relaxed setting, where they could interact with producers, service providers and consumer associations.\u201d It was supposed to be a one-off event in Brussels, but Arctik has since taken the show on the road to Paris and Berlin. <\/p>\n\n\n\n

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